Last week, Voter Fund did an independent expenditure for Jose Moreno, the left-wing, uber race-conscious academic running for Anaheim City Council. The funding come from the United Food and Commercial Workers union, at the behest – according to Democratic sources – of Tefere Gebre, the left-firebrand who is the Number 2 man in the AFL-CIO hierarchy.

This is easily the worst mailer of the season so far in Anaheim. Let’s start with the front: hero mailer_Page_1


Cheesy. Syrupy. Off-the-mark. Take your pick. Are there any Anaheim voters out there thinking to themselves, “Man, what this city really needs on the city council is a hero!“? Not safer streets and neighborhoods, civic improvements, keeping the Angels, economic growth.

As if that wasn’t enough of an indicator that this out-of-town committee and it’s consultant don’t understand Anaheim, there’s the mailer’s headline: “Anaheim City Needs a Hero…Not A Politician.”

Anaheim City? Really?


Either the consultant has never heard of Anaheim, or he/she is cranking out the same cookie-cutter mailer for candidates all over the country, dropped “Anaheim” into the headline after jamming one out for a candidate in Jersey City or Union City or Iowa City, and forgot to take out “City.” And no one in the production process knows there is no such place as “Anaheim City.”

Voters are skeptical to begin with, and this error will discount the mailer’s credibility for any who look it over: “This guy doesn’t even know what city we live in.” hero mailer_Page_2



The flip-side of the mailer is presumably where voters should learn what makes Moreno the “hero” they need on the Anaheim City City Council. Instead, they get Jose Moreno’s resume. Nothing on what he plans to do as a councilman, just a C.V.

We do learn that Moreno graduated from UWC Irvine. That must be the Irvine campus of the super-secret University of Western California. 

Again, these errors of ignorance tells me this is a cookie-cutter mailer by some consultant who is pounding out IE mailers for Voter Fund supported candidates in various regions. 

On the other hand, the consultant did make sure to highlight Moreno’s middle initial “F” at the top of the second page, meaning someone made sure the consultant knew there are two Jose Morenos on the ballot. Unfortunately, no one informed the consultant Moreno isn’t running to be the hero of the Anaheim City City Council.